Electronic billboards are going to know who’s watching them

Those electronic billboards that adorn highways are dumb displays, and a new startup called Pecabu wants to smarten them up. “Digital outdoor advertising is mostly really stupid,” CEO and founder Rob Smith told VentureBeat. “There’s no feedback, no results, no targeting, no metrics.” “Online ads are murdering DOOH [the digital, out-of-home advertising market],” he added, because of online’s ability(…)

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Are ad networks ruining Christmas?

“Are you aware you might be ruining Christmas?” is how I started, and ended, an interview with one popular ad network recently. I’m not surprised that the companies delivering ads across a majority of websites do not want to talk about this. Delivering remarketed or retargeted ads based on the websites you’ve visited, and the(…)

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Marketers Are Failing to Connect TV Ads With Web Homepages

Only 20% of US television advertisers clearly showcase on their websites the products they promote on-air, according to a recent report from wywy. Some 40% of advertisers in the US do not display the products showcased on-air at all on their desktop-accessible homepages; 15% show the products with compromised visibility; and 25% include the products as part of(…)

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