5 Tools for Cross-Device Ad Targeting

Ad targeting was relatively straightforward back when consumers relied exclusively on their desktops to consume online content. But as the number of gadgets owned by consumers has increased over time — the average U.S. household now has 5.7 connected devices, including desktops, laptops, tablets, and smartphones — ad targeting has become considerably more complicated. Advertisers are racing to track(…)

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CPG Marketers Are Going Digital With Loyalty Programs

Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data. While big-name brands like Coca-Cola and Kraft invest in building up their own programs, a new crop of smaller marketers—including Post Foods—are piggybacking on data platforms to(…)

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Some Thoughts on Digital Attribution Models

Digital advertising has a distinct advantage over traditional forms of advertising in that it can monitor the ads to which customers respond, as well as draw direct connections between specific ads and actual purchases. Digital marketing seduces the advertiser who believes in data driven decision making. While digital inherently has a data advantage over other forms(…)

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