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• 5 Ways To Reach Your über Target Audience… The Household “Decision-Maker”

  By InsideDigital.org on May 19, 2013 • ( 0 )

  

  Pick your head up from your Smartphone long enough to notice that everyone else is buried in their smartphones… maybe no single group more so than busy moms. Did you know that moms spend 6.1 hours per day on average on… Read More ›

• YouTube Jumps into Retail with Shoppable Videos for Brand Channels

  By InsideDigital.org on May 18, 2013 • ( 0 )

  

  Having conquered the internet, video and now launched into music, Google is moving into shopping through YouTube’s new “channel gadget.” “To shorten the path to purchase and translate video views to sales, today we’re introducing a new channel gadget on YouTube… Read More ›

• Audience Targeting Budgets to Increase by 38%

  By InsideDigital.org on May 17, 2013 • ( 0 )

  

  In March and April of 2013, we again participated in the State of the Industry Survey in conjunction with Digiday. The survey captured feedback from over 650 digital advertising professionals on the importance of audience targeting in launching high-performance direct… Read More ›

• Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study]

  By InsideDigital.org on May 17, 2013 • ( 0 )

  

  Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,”… Read More ›

• Online Video The Fastest Growing Digital Ad Format

  By InsideDigital.org on May 16, 2013 • ( 0 )

  

  Digital advertising is experiencing positive growth across the board with digital publishers in the UK experiencing a 16.2% increase in revenues in Q1 2013. Looking at annual growth, video advertising led the charge here with a 56.4% increase in revenue,… Read More ›

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