Why Agencies & Intermederies Must Evolve With The Shift To Closed Ad Ecosystems And Marketing Automation

Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined, has been aggressively pushing its data-driven bidder to most of the big trading desks globally. The new self-serve solution will be enthusiastically used by the agencies, as they look to leverage all that Amazon first party(…)

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How Starbucks Crushes It on Social Media!

Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats! ●     37.32 million Facebook likes ●     6.56 million Twitter followers ●     2.98 million(…)

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