Video Ad Views on Smartphones and OTT Devices Skyrocketed in Past Year

Digital television viewers are watching a growing number of advertisements on their smartphones and over-the-top-enabled (OTT) devices such as Apple(AAPL) TV, Roku, and Internet-connected gaming consoles like Microsoft’s (MSFT) Xbox, according to the latest quarterly report from video ad management platform FreeWheel. More than a quarter of digital video revenue generated in the third quarter, 27%, came from smartphones, tablets and OTT devices,(…)

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What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium Programmatic is a hot concept, and it’s catching on. The ad industry’s top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more selective programmatic landscape is growing up. The private marketplaces are where top brands are(…)

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Newspaper inventory to be bought online for the first time

The newspaper industry backed by its industry body, The Newspaper Works, has launched a private online exchange to buy print advertising, named Bid on Print. The exchange, which begins trading today with more than 140 newspaper titles, including The Sydney Morning Herald and The Age, is available to media buyers to book advertising opportunities online for the first(…)

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