What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium Programmatic is a hot concept, and it’s catching on. The ad industry’s top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more selective programmatic landscape is growing up. The private marketplaces are where top brands are(…)

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Newspaper inventory to be bought online for the first time

The newspaper industry backed by its industry body, The Newspaper Works, has launched a private online exchange to buy print advertising, named Bid on Print. The exchange, which begins trading today with more than 140 newspaper titles, including The Sydney Morning Herald and The Age, is available to media buyers to book advertising opportunities online for the first(…)

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Targeted Ads? TV Can Do That Now Too

TV networks and marketers are harnessing new “Big Data” tools to target ads by matching viewers of niche shows with their shopping preferences, making the television ad landscape more like the online one. The marketing minds at Choice Hotels International Inc., which owns Comfort Inn and Sleep Inn, used to figure that ABC’s “Good Morning America” was(…)

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Streaming on Connected-TVs Continues to Rise (Study)

About two years ago, Crackle teamed up with Frank N. Magid associates to study how people consume video entertainment. Called “The New Living Room,” the study just released its second year results, which found that streaming movies and TV shows through set-top boxes, gaming consoles, and smart TVs has become the preferred way to watch TV content.(…)

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