Advertisers look for “In-House” solution to problem of Digital Media Transparency

  New research from advertising technology and services company AudienceScience claims that only 27 per cent of advertisers feel that having the most talented media agency contributes to the success of their digital advertising campaigns, while 46 per cent of overall advertisers overall and and 56 per cent spending £40m plus of believe that a deeper in-house(…)

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Do you know where your clicks come from? (infographic)

Marketers today are running ad campaigns across a wide range of channels, platforms, and devices, but 58% still rely on single-touch attribution models (i.e., first/last click, first/last touch). Perhaps even more surprising is that only 54% of marketers have an attribution system in place at all. Without a sophisticated attribution model taking multiple customer touchpoints into account,(…)

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