Breaking down your Twitter metrics can cause a headache, and that’s if you know what to look for. If you don’t, it can cause a nightmare.

All the “big data” in the world doesn’t make a difference if you don’t know how to use it to develop a set of action plans and next steps. This can be especially tough when trying to gain insights after an event or specific campaign that seems to skew any actual insight.

Since the Super Bowl happened recently, let’s use Audi as a case study. The car maker advertised during the game, and the buzz around these ads can seemingly distort any usable data about the account, but when you have the right tools and start looking at things from the right angle, you’ll start to see your analytics in a whole new light.

Let’s take a look through Audi’s data from the last month and break down the usable data into Twitter metrics lessons.

See on unbounce.com

Categories: Social Media

Tags: Audi, Twitter