The Secret Behind Pepsi’s Branded Content Success

At 30 million views, does it matter if it’s real? Pepsi MAX’s branded viral hit “Test Drive” is set to pass the 30 million mark on YouTube and the brand is beginning to roll out edited versions of the video for TV that will drive back to the longer original online. But at 30 million views, how many who would want to see a disguised Jeff Gordon take a used car salesman for a spin haven’t yet seen it?

“Test Drive” is Pepsi MAX’s second branded viral to surpass 20 million views on YouTube. Two of the brands other videos are well over 10 million combined—an astonishing record of branded content success. branchannel spoke with the brand and “Test Drive’s” creator about branded content and their (secret) next project.

“With both the Uncle Drew and Test Drive properties, it’s amazing how quickly the videos went viral,” said Lou Arbetter, Senior Director of Marketing for Pepsi MAX. “It’s also a great reminder that fans are hungry for unique and entertaining content that speaks to their interests.”

See on www.brandchannel.com

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