Facebook Offers for B2B Lead Generation

By now, most small businesses have a Facebook page. As a proactive business owner let’s assume you make daily posts and your audience is highly engaged. But you want to see more. The other day, your news feed displayed a post called a “Facebook Offer” – and wonder how you can utilise it for your business. So off to trusty google you go and you find this video (watch it now – then continue reading)

Facebook offers is a pretty neat way to drive foot traffic to your store. But that’s B2C. Let’s flip the tables and see how Facebook Offers for b2b lead generation can work for your business. Let’s say you sell legal services. In your experience many of your new clients are after a quick draft of a will. So you decide to target people who don’t have a will yet.

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