InsideDigital.org – Intelligence, Insights, Research and Best Practices for the Brand Marketing Community
By maintaining an exclusive focus on global brand marketers we provide a unique forum, whose sole goal is to aid brand marketers faced with innumerable challenges brought on by the influence of digital on consumers, such as: metrics, analytics and ROI of digital marketing programs, creating lasting impact via social media, digital best practices that drive business results, the impact of real-time data at your finger tips and organizational structure and knowledge sharing.
Amy is a leading business to business event and communications expert, with 8+ years of experience working across TV and entertainment, digital media and advertising. Amy was the Director of Events and Programmes for Achilles Media, overseeing the content department that produced a number of landmark events, including: The Banff World Media Festival, nextMEDIA and the Canadian Innovation Exchange. Her past experience includes positions at Emap working across Broadcast Magazine, Screen International and IMM Europe and the Wireless World Forum as Manager of Public Relations.
A passionate advocate of digital technologies, Ray has spent the past 16 years working for and with leading brands through the evolution of digital technologies and advertising. In 2008 Ray took on the challenge of joining one of Canada’s leading advertising agencies Starcom MediaVest Group, eventually rising to the level of VP / Group Account Director – Digital. In this role Ray successfully led leading Canadian clients such as Kraft Foods, Kellogg’s Canada, Research In Motion, Capital One, Ally Bank, Dyson Canada, and many others develop industry leading digital strategies and innovations. In late 2012 Ray joined Ogilvy & Mather to lead the firms media operations as Managing Director of Neo@Ogilvy.