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InsideDigital.org

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John Wilpers, editor of the FIPP Innovation in Magazine Media annual reports, presents innovative ways to detect and prevent digital ad fraud. John presented the ins and outs of digital advertising fraud in his article: "You're...

According to "The Inevitability of a Mobile-Only Customer Experience," CMOs must stop relegating mobile to agencies and instead assign someone inside the organization to champion the idea of mobile-first and mobile-only. "Mobile’s not just another...