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Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

Marketing automation gives us the ability to maximize the ROI of marketing campaigns and personalize the customer experience, but that is only the beginning. Marketing automation has the ability to expand the value and impact of your content, capture lead intelligence, improve lead-to-sale conversion rates, drive repeat purchasing, and, most important, enhance the overall customer experience(…)

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How Hyperlocal Advertising Changes Everything

The combination of hyperlocal targeting and programmatic exchanges has opened up a whole new world for advertisers. One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to use a smartphone’s GPS data to geographically target audiences for the purpose of delivering relevant ads.(…)

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