Advertising

Four Strategies for Buying Digital Inventory

When you launch a digital campaign, one of your first priorities is to decide where to purchase your inventory – do you want to buy it directly from your publisher or go through an ad exchange? This decision is complicated by differing industry views; some claiming that if you want quality place…

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What Marketers Need to Know About Building Media Properties?

What Marketers Need to Know About Building Media Properties?

We had an exciting panel with Spencer Baim Chief Strategic Officer of VICE Media and the founder of VIRTUE, VICE’S in-house creative agency on March 19th. Spencer Baim shared his insights about how to create great stories; engagement with the young generation, VICE’s understanding of the information world of today, and of reaching their target audience. We(…)

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