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What Marketers Need to Know About Building Media Properties?

What Marketers Need to Know About Building Media Properties?

We had an exciting panel with Spencer Baim Chief Strategic Officer of VICE Media and the founder of VIRTUE, VICE’S in-house creative agency on March 19th. Spencer Baim shared his insights about how to create great stories; engagement with the young generation, VICE’s understanding of the information world of today, and of reaching their target audience. We(…)

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InsideDigital Wrap: Top 10 Need-to-Knows about Social Networking for Marketers

InsideDigital Wrap: Top 10 Need-to-Knows about Social Networking for Marketers

Thank you to all those who braved the sweltering heat to make it out (if rather damp) to last Wednesday’s InsideDigital.org event tackling social advertising, personalization, data and of course, ROI.  We’d also like to thank our networking partner Casale Media for helping provide the refreshing beverages that cooled everyone down! It’s true, we’re all still trying to figure out how to(…)

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Digital Trends 2013

Digital Trends 2013

Thank you to all who attended our first InsideDigital.org Live Lounge: Brand Series We were delighted to have a range of brand marketers in the room from Campbells to Empire Life, Shopper Marketing and MasterCard. Jennifer Okula, SVP at Millward Brown led discussions with an insightful presentation on 10 digital media trends that marketers should(…)

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Digital Disruption at CMTO13

Digital Disruption at CMTO13

By Amy Davies, Co-Founder InsideDigital.org I was delighted to be the Executive Producer behind the recent conference Crossmedia Toronto and joined by over 250 attendees from marketing and tech to TV and mobile. Throughout the day we hosted 26 rapid-fire case studies from the industries most innovative companies and yes ‘Innovative’ is often an over used term(…)

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