Case Study

Case Study

SwipeStation is the in-venue solution for capturing, handling and redemption of campaigns. It seamlessly bridges the gap between offline and online, offering brands a simple solution for promotion redemption in the real world and adds a fresh twist on marketing.

For consumers it provides instant on-site redemption and taps into the human desire for instant gratification and gamification.

Pepsi were eager to leverage SwipeStation to help push themselves as a ‘love brand’ whilst creating a fun campaign that drove sales and repeat footfall.

SwipeStation implemented a ‘Scan-and-See if you’ve won’ concept that gave the customer a coupon with every Pepsi purchase. To see the details of the case study, click below.

Source: performancein.com

 

 

 

 

 

 

 

 

 

 

It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles. Snickers, like many a brand yesterday, joined the bite-jacking fray after Uruguay’s Luis Suarez appeared to sink his teeth into an Italian defender during a FIFA World Cup soccer match. Snickers posted similar messages on both Twitter and Facebook.

And what happened? The tweet — “Hey @luis16suarez. Next time you’re hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS” — got 39,000 retweets and 17,000 favorites. The Facebook post — “Next time you’re hungry just grab a Snickers. #WorldCup” — fell flat, with fewer than 5,000 likes, shares and comments.

Source: marketingland.com

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