Content Marketing

Content Marketing

If Beyoncé worked in content marketing, she might sing, “If you liked it then you should have put your brand on it.” As investment in content marketing grows rapidly, many brands are grappling with the question...

A recent study reveals brands still lack content analytics skills needed to create competitive campaigns. Search engine optimization will only grow more sophisticated, considering Google’s new Hummingbird algorithm and it’s movement to withhold the majority...