Content Marketing

37% of marketing teams don’t understand content analytics

37% of marketing teams don’t understand content analytics

A recent study reveals brands still lack content analytics skills needed to create competitive campaigns. Search engine optimization will only grow more sophisticated, considering Google’s new Hummingbird algorithm and it’s movement to withhold the majority of keyword data (it’s peaked at around 80 percent now). In response to these changes, marketers are forced to look(…)

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