Browse Data Archives

Cross-Device DMP as the Unifying Layer in the AdTech Stack

First-Party Data: ‘The Closest Version Of The Truth’

IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome

In Advertising, It's About Who Gets Credit for the Sale

The Difference Between First, Second, and Third Party Data and How to Use Them

Marketing Metrics To Embrace & Ignore

Digital Marketing Isn’t Enough: Why the Data Marketer Will Own the Future

Why Mad Men Are Becoming Math Men

What is big data?