Data

Marketing Metrics To Embrace & Ignore

Marketing Metrics To Embrace & Ignore

No one should disagree at this point that collecting and analyzing data can reveal which marketing programs are working, which ones are failing, and why. Today’s marketers have access to tons of data — but how can we differentiate between helpful and irrelevant metrics? There’s just one deciding factor: revenue. Remember that the underlying goal(…)

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Why Mad Men Are Becoming Math Men

Why Mad Men Are Becoming Math Men

In our digital worlds, it is safe to say that advertising is becoming more dynamic and complicated than ever. In advertising, Mad Men are becoming Math Men. Some would say that mobile devices, technology and advanced consumer behavior have made it a complex art and science of anticipating how, when and where someone will respond(…)

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