Digital Advertising

Apple Prepping iAds for Programmatic Buying

Apple is readying itself to open its app advertising inventory to programmatic buyers, according to a hastily-deleted press release published by ad tech company Rubicon Project. The release announced the company was partnering with Apple to make the vast array of Apple’s app ecosystem accessible to brands through Rubicon’s direct order automation platform. The move is likely(…)

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First Party To Whom? Display Targeting Data Demystified

With the ever-increasing drone of industry rumblings about the demise of the third-party cookie, many ad tech players have begun highlighting “first party” prominently as a key buzzword in their positioning. Frequently, this is used in the context of “first-party data” and, in some cases, “operating in the first party” for online advertisements. This has(…)

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3 Massive Ad Trends You Won’t Ignore in 2015

In 2014, advertisers saw how the changing face of the internet affected their consumers and stepped of their game. With an increase in attention towards more targeted methods, such as native advertising, many are beginning to see how streamlining ads and creating user-specific content generated higher ROI. So what’s next? 2015 will continue to change the(…)

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Cross-Device Measurement: Believe the Hype

With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for example, purchased the product on their smartphone). Facebook recently commissioned a study that showed multiple(…)

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