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Audience and Marketer Insights on Digital Advertising [Infographic]

Audience and Marketer Insights on Digital Advertising [Infographic]

Looking for marketing advice to add some leverage to your online advertising campaigns? Check out the IDG Knowledge Hub’s infographic displaying the benefits of utilizing more “native” style ads in your advertising campaigns instead of traditional, banner style advertising. Internet advertising is a constantly changing business, and in order to remain successful within a progressive(…)

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Xaxis Brings Programmatic Buying to Digital-Out-of-Home with Debut of Xaxis Places

Xaxis Brings Programmatic Buying to Digital-Out-of-Home with Debut of Xaxis Places

Real Time Platform Allows Advertisers to Link Digital-Out-of-Home Campaigns with Online and Mobile Efforts, Delivering Coordinated Messaging to the Same Audiences NEW YORK – Xaxis, the world’s largest audience buying company, announced the launch of Xaxis Places, a new programmatic platform that allows advertisers to buy digital-out-of-home (DOOH) ad inventory across more than 100,000 screens via(…)

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