Leadership

Greater Transparency Squeezes Media Agencies

Greater Transparency Squeezes Media Agencies

When Facebook recently updated its ad policy to reinforce its ban on middlemen marking up its inventory, it was only the latest shot fired in a transparency campaign against media agencies. Facebook sells ads on an auction basis, but some agencies charge their clients a fixed price for it in order to skim money off(…)

Read More...

78% of CEOs say Agencies are not ROI driven

78% of CEOs say Agencies are not ROI driven

Most (78 per cent) CEOs do not trust their advertising and media agencies to create effective campaigns because they have lost faith in their ability to deliver performance-driven results, according to a report. More than three quarters (76 per cent) of chief executives feel agencies are too “inward looking” and talk too much about “creativity(…)

Read More...

The coming era of ‘On-Demand’ Marketing

The coming era of ‘On-Demand’ Marketing

Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also(…)

Read More...

The 10 Traits of a Chief Digital Officer

The 10 Traits of a Chief Digital Officer

          Over a decade ago, when I began my career as producer, digital, as a career path was in its infancy. As it emerged as a key structure in the architecture of the business world, my career path unfolded in unexpected ways which provided a unique multi-faceted perspective across diverse industries.(…)

Read More...

« Older Entries