Leadership

Greater Transparency Squeezes Media Agencies

Greater Transparency Squeezes Media Agencies

When Facebook recently updated its ad policy to reinforce its ban on middlemen marking up its inventory, it was only the latest shot fired in a transparency campaign against media agencies. Facebook sells ads on an auction basis, but some agencies charge their clients a fixed price for it in order to skim money off(…)

Read More...

78% of CEOs say Agencies are not ROI driven

78% of CEOs say Agencies are not ROI driven

Most (78 per cent) CEOs do not trust their advertising and media agencies to create effective campaigns because they have lost faith in their ability to deliver performance-driven results, according to a report. More than three quarters (76 per cent) of chief executives feel agencies are too “inward looking” and talk too much about “creativity(…)

Read More...

« Older Entries