Media

How to work the Five types of Media to your Advantage

How to work the Five types of Media to your Advantage

New way to think about the 5 types of media:  Paid, Earned, Search, Social and Home media Back in the 1990s, we would have thought the 5 types of media would have been TV, newspaper, magazine, out of home and radio.  Life was simpler back then.  But since 2000, media has exploded and shifted dramatically.  Now Brand Leaders are(…)

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When Will There Be One Metric for All Screens?

When Will There Be One Metric for All Screens?

The dream of every client and media agency is simple: one metric that works across every single screen—television, tablet, smartphone, computer. But, either ironically or inevitably, depending on who you talk to, high-tech means low accuracy. “There’s a limited set of channels on television,” Nielsen’s Andrew Feigenson, svp, digital client service, told Adweek. “When you(…)

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