Mobile

Mobile

According to "The Inevitability of a Mobile-Only Customer Experience," CMOs must stop relegating mobile to agencies and instead assign someone inside the organization to champion the idea of mobile-first and mobile-only. "Mobile’s not just another...

In order for brands to continue reaping the benefits of mobile we need to recognise and address the main problem that hindered marketers in 2014: cross-device attribution; essentially seeing how people are moving between...