News

How Cluttered Is the Advertising Landscape, Really?

Airplane trays. Parking meters. Bathroom stalls. These are only a few of the unusual nooks and crannies that advertising has ineffably found its way into over the years. We know advertising is everywhere, and we know the media landscape is more cluttered than a house on an episode ofHoarders, but, like, just how bad is it? Lately I’ve(…)

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Bridging the Gap Between Traditional and Digital Marketing

Inbound marketing has changed the game for brands, agencies and consumers; however traditional media still plays a major role in the overall marketing mix. The trick is determining how to tie the two together and produce a cohesive strategy outlined to meet business objectives. Whether it is acquiring customers, enhancing brand awareness or building a retention program;(…)

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Mondelez says Facebook ads generate sweeter ROI than TV

Mondelez International is reshaping its social media strategy to amplify the reach of its brands to new audiences after claiming a Crème Egg campaign drove the same purchase consideration shift through Facebook as TV, for a third less. The initiative, dubbed “Storytelling at Scale”, aims to help the company’s marketers reach potential customers who are(…)

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