Browse Programmatic Archives

Programmatic Problems: How Do Demand Side Platforms Work?

Does programmatic spell the end for branding?

Programmatic Inventory Isn't Black or White

Time Inc. Brings Programmatic to Print

Unpacking the Tech Behind Programmatic Buying

Programmatic’s Next Frontier Is....Radio!

Private Ad Exchanges 101

In-House or Vendor-Based Programmatic Advertising? There is no one-size-fits-all solution

Fixing online advertising: How to beat bots, scammers ... and the invisibility problem