Programmatic

Programmatic

There has been much conversation in recent months over the assertion that in-house programmatic will provide brands with more cost-effective and transparent programmatic media buying. Whether here in VentureBeat or in other industry publications, we’re seeing...

What do we know about online ad viewability? Enough to know that it’s a significant problem. We know that the American Association of Advertising Agencies (4A’s), the IAB, and the advertisers themselves all want online...