Research

IAB research shows social media drives ROI for FMCG | IAB UK

IAB research shows social media drives ROI for FMCG | IAB UK

Study shows 90% of consumers would recommend a brand after interacting on social media. Research released today by the Internet Advertising Bureau UK (IAB) demonstrates the effectiveness of social media for driving brand sentiment, enhancing consumer engagement and increasing brand loyalty. The research, conducted on behalf of the IAB’s Social Media Council and carried out(…)

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Digital Marketing Is Underfunded

Digital Marketing Is Underfunded

Digital marketing budgets averaged  2.5% of company revenue in 2012, growing 9% in 2013 — and that’s still too low.  At a time when 2012 marketing operating budgets were over 10% of revenue, spending only 25% on digital marketing implies some companies aren’t taking the shift seriously enough. Let’s look at just 3 areas of(…)

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