Rich Media

RTB and Rich Media: A Winning Combination

Advertising used to be simple. Take a quick look at The Gate’s clever timeline, and you’ll see that it used to be as easy as carving public notices on wooden slabs, called stelae, or, post-Gutenberg, placing an ad in France’s ‘La Gazette’, the first to feature classified ads. Even pre-internet it was fairly overviewable: broadcast, outdoor(…)