The crux of the research suggests that brands are wasting their time, effort, and money on Facebook and Twitter to diminishing returns. A study conducted by the firm from earlier this year found that posts from top brands on Twitter and Facebook reach just 2% of their followers. Engagement is even more measly: A mere(…)
Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats! ● 37.32 million Facebook likes ● 6.56 million Twitter followers ● 2.98 million(…)
The online marketing space is always in flux, and the last two years have seen a significant investment by brands to drive engagement inside many properties, including Facebook and YouTube. This influx of advertising money contributes significantly to the bottom line of these websites, especially Facebook, but marketing spends have a habit of moving around. Recent research from the Jun Group suggests the trend is moving away from engagement inside social networks and back towards brand owned digital properties.
The key findings of the research show that between them, Facebook and YouTube “accounted for a combined 69% of all actions taken after brand campaigns in 2012″, but the corresponding figure for the end of 2013 has seen that engagement drop to 30%. That engagement has to go somewhere and the percentage of brand messages pointing back to the brand’s own property has risen from 28% to 61% in the same period.
Mark Zuckerberg’s social network has been actively pushing brands and marketers to see Facebook as a ‘paid for’ channel during 2014, so this change is not happening in a vacuum.
Part of this can be put down to the maturing nature of social networks. Now the gold rush is over and brands are established players, marketing switches away from gathering likes and followers to directing these users back out of the social network maze towards the home pages and splash landing pages of the brands.
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Everyone who has texted or spent even a tiny amount of time on popular social media sites knows how the internet has seemingly lowered the standards of spelling and grammar across the board. Random typos, acronyms, and memes prevail across platforms – and we are all constantly at the mercy of auto-correct regardless of how carefully we type.
With everyone from your boss to your grandparents using abbreviations such as “u” for “you” and “tmrw” for “tomorrow” and internet terms like lol and btw, it may seem like the internet, texting, and social media are changing the way we use language. And as some may be asking themselves, has the internet killed grammar?
“Internet Speak” And Its Impact On Digital Brand Management
For business owners, advertisers, and marketers, the effect of the internet on grammar and spelling reaches further than many expect. It goes beyond personal communications and being slightly irked at random typos and errors that one may come across while perusing the web; how a brand communicates and connects online is a reflection of the company itself, and that includes using certain types of languages on various social and digital platforms.
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