Tablet

The fallacy of the mobile advertising surge: It’s tablets – not mobile – which is driving the growth

The fallacy of the mobile advertising surge: It’s tablets – not mobile – which is driving the growth

Almost four years after the iPad launched the tablet revolution, the advertising industry still doesn’t recognize tablets as a specific platform. Mobile advertising will surpass desktop advertising by 2017. This is the key takeaway from eMarketer’s latest digital ad projections. They show advertising revenues stagnating, eventually declining, on desktop and surging on mobile in the(…)

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Tablet ad CTRs massively outperform smartphones, except in retail and dating

Tablet ad CTRs massively outperform smartphones, except in retail and dating

We’ve pretty much reached the stage where tablets and smartphones are no longer lumped together under the mobile umbrella, as each device encourages entirely different user behaviours and outcomes for brands. For example, we’ve seen a huge amount of evidence which shows that tablets drive more traffic and higher conversions that smartphones. And just to drive the point home,(…)

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