Television

Television

More than 50% of £15.7bn advertiser spend will go on digital and online media in 2015 beating print, cinema, buses, billboards, TV and radio combined

The UK is predicted to become the first country in the world where more than half of all advertising spend goes to digital media – thanks to a national obsession with gadgets, social media and online shopping.

Group M, the worldwide media buying arm of the market services company WPP, has forecast that the total UK ad market will hit £15.7bn in 2015. Within this online spend is forecast to grow 12.7% year-on-year to break the £8bn mark, making the UK the first in which more than £1 in every £2 of ad spend will go on digital media.

The next closest countries likely to reach the milestone are Sweden (47% of total ad spend will be digital), Denmark (43%), Australia (42%) and Norway (40%). Next year more money will be spent on internet advertising than in traditional media such as newspapers, magazines, TV, cinema, radio, and billboards, posters and buses combined. Adam Smith, futures director at Group M, said that Britons are gadget-obsessed and advertisers follow such media usage.

“The British are the most enthusiastic online shoppers in the world in terms of spend per head,” he said. “And there has always been a high level of credit and debit card use [online]. On top of that Britons have rapidly embraced smartphone and tablet use, all of which has fuelled where advertisers spend their

Source: www.theguardian.com

Digital television viewers are watching a growing number of advertisements on their smartphones and over-the-top-enabled (OTT) devices such as Apple(AAPL) TV, Roku, and Internet-connected gaming consoles like Microsoft’s (MSFT) Xbox, according to the latest quarterly report from video ad management platform FreeWheel.

More than a quarter of digital video revenue generated in the third quarter, 27%, came from smartphones, tablets and OTT devices, representing a material change in the digital video advertising world from one year ago. Video ad views on smartphones and OTT devices in the third quarter skyrocketed by 77% and 208% year-over-year, respectively, according to the report.

FreeWheel analyzes usage and monetization around professional, rights-managed video content on a quarterly basis and considered 50 billion video views from the first half of 2014. On the whole, the firm found that total digital video views grew by 23% in the third quarter versus the same three-month period in 2013, and advertising views outpaced video views, growing 30% year over year. The report’s findings highlight how mobile and OTT platforms are becoming increasingly important monetization areas for premium content providers, and show that digital video viewers are amenable to TV-like advertising across various devices — even if they must enter subscription credentials to access content. To continue reading, please click the link below;

Source: www.thestreet.com

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