Television

Video Ad Views on Smartphones and OTT Devices Skyrocketed in Past Year

Digital television viewers are watching a growing number of advertisements on their smartphones and over-the-top-enabled (OTT) devices such as Apple(AAPL) TV, Roku, and Internet-connected gaming consoles like Microsoft’s (MSFT) Xbox, according to the latest quarterly report from video ad management platform FreeWheel. More than a quarter of digital video revenue generated in the third quarter, 27%, came from smartphones, tablets and OTT devices,(…)

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Targeted Ads? TV Can Do That Now Too

TV networks and marketers are harnessing new “Big Data” tools to target ads by matching viewers of niche shows with their shopping preferences, making the television ad landscape more like the online one. The marketing minds at Choice Hotels International Inc., which owns Comfort Inn and Sleep Inn, used to figure that ABC’s “Good Morning America” was(…)

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Streaming on Connected-TVs Continues to Rise (Study)

About two years ago, Crackle teamed up with Frank N. Magid associates to study how people consume video entertainment. Called “The New Living Room,” the study just released its second year results, which found that streaming movies and TV shows through set-top boxes, gaming consoles, and smart TVs has become the preferred way to watch TV content.(…)

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WTF is programmatic TV advertising?

The $70 billion television advertising business is poised for a change. Following the path of desktop, social and mobile ads, the television industry is beginning to flirt with programmatic technologies. But the television ad ecosystem operates far differently than its digital cousin, so programmatic advertising — effectively, data-driven automation of advertising transactions — will take a different(…)

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