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Programmatic and Travel: A Marketing Match Made in Heaven

Going native: How travel marketers can navigate the new content marketing landscape

<p><a target='_blank' href=''><img src='' class='alignleft' style='width: 50%'/></a></p><p><span>The digital media landscape is completely transforming. Consumers are bombarded with content and the marketer’s quest to be heard among the noise can be an overwhelming challenge.</span></p><p><span><br></span></p><p><span><span>As a solution, publishers are integrating advertising into media content with native ad units to grab the attention of consumers who are desensitized to standard display advertising online. </span></span></p><p><span><span><br></span></span></p><p><span><span>Native advertising formats simplify a crowded and desensitized environment and brings various opportunities offering a seamless, disruption-free digital experience with in-stream ads, branded content and more. For consumers, original branded content becomes part of their natural discovery habits. </span></span></p><p><span><span><br></span></span></p><p><span><span>For brands and ad agencies, new premium positioning is available to attract attention, engagement, and message syndication. </span></span></p><p><br></p><p><span><span>This form of advertising is quickly becoming the ad unit of choice because it provides a fully integrated site experience for deep consumer engagement. </span></span></p><p><span><span><br></span></span></p><p><span><span>Content marketing, a broader strategy beyond the standard ad format, is centered on storytelling through consumer passion points with the lines between content and advertising slightly blurred. </span></span></p><p><span><span><br></span></span></p><p><span><span>Native ads are providing an effective new way to drive brand attribute without directly selling and it is content that is meant to be shared socially. </span></span></p><p><span><span><br></span></span></p><p>Read more about this topic by visiting the following link;</p><p>Source: <a target='_blank' href=''></a></p>

9 Content Marketing Lessons From Tourism Australia

Social Media Case Study | Luxury Hotel