Thanks to the consumer electronic industry’s continuous innovation, the computing power and capabilities of traditional desktops has been condensed and mobilized in the form of smartphones and tablets. Sporting futuristic aesthetic appearances, versatile user interfaces, and countless other features, these devices have embedded themselves firmly in the tech market. Internet search used to apply solely to desktop computers, but now, with the emergence of mobile phones and tablets, new device-specific search trends have begun to materialize.

Mobile Search is More Locally Oriented

Studies have indicated mobile searches often apply to specific locational areas due to the fact users are generally seeking out nearby services and businesses. This is evidenced by the ratio that reveals a reported 1:3 mobile searches are locally-based, as opposed to 1:5 for desktops. The convenience of mobile devices results in more spontaneous search inquiries, whether it is looking up the nearest fast-food joint or attempting to find the answer to a random trivia question.

Mobile Search Leads to More Action

The inherent spontaneity of mobile search is also accompanied by stronger commercial tendencies. For instance, if you’re hastily looking up local car maintenance facilities via mobile search, it’s inferred you need their services sooner rather than later and are ready to pay for them now. On the flip side, if you’re spending some time perusing local car shops on your desktop, you’re probably in no real rush to make an immediate purchase. Performics reports that upon conducting mobile searches for a business, 61% of users will proceed to call the company and 59% will visit the location.

This concept is reinforced by Surojit Chatterjee, the head of Google’s Mobile Search division, who stated in a recent interview, “The time between intent and action is shorter on mobile actions.”

Tablet Engagement Superior to Desktop

According to IgnitionOne, tablets scored 9% higher on the engagement scale than desktop computers, mainly because their users spend 17% more time perusing websites. Search advertising spending on tablets increased by a whopping 112% over the last year, and represented a grand total of 64% of mobile search expenditures. Additionally, tablets accrued a click growth of 79% and impression growth of 112%.

Bold Predictions for the Near Future

By 2015, it is projected that mobile internet usage will finally top its desktop counterparts, and that m-commerce sales will reach a staggering 31 billion dollars annually. The immense proliferation of smartphone and tablet devices is slowly rendering the days of steady desktop web browsing as a relic of the past.

The web search landscape is constantly fluctuating, and being aware of its trends is vital to implementing effective online campaigns and maximizing your company’s search potential.

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Every good digital marketer knows that their field is constantly evolving. With this characteristic, it pays to constantly be learning and evolving.

With this in mind, we here at Social Barrel present this infographic that lists 30 digital marketing statistics you, the good digital marketer, should not miss.

The first category the infographic lists is emails. Did you know that email opens on smartphones and tablets have increased 80 percent over the last six months? This points to an increased uptake of people of mobile email. What does it mean then for you? It means that you should pay attention to optimizing email content for mobile reading.

Another statistic listed under email is that the average return on email marketing investment is $44.25 for every dollar spent. That’s a huge return of investment so all the more reason to pay attention to email marketing.

Furthermore, 85 percent of people would rather provide an email for an eBook vs paying with a tweet. Take advantage of this and market your eBook accordingly.

The next category listed is blog and posts. Under blogs, the infographic says that blogs gives sites more indexed pages and more indexed links. How much more? They give 97 percent more indexed links and a whopping 367 percent more indexed pages.

Furthermore, blogs are 63 percent more likely to influence purchasing decisions than magazines. Moreover, companies that blog 15 percent or more times per month get 5 times more traffic than companies that don’t blog.

In terms of posts, list posts get 200 percent more links than normal posts. List posts with images are even more appealing as they get 333 percent more links than normal posts. List posts with images and videos further increase links at 567 percent more than normal posts.

In terms of posts, the average content length for a web page that ranks in the top 10 search results for any keyword on Google has at least 2,000 words.

If a posts is greater than 1,500 words, on average, it receives 68.1 percent more tweets and 22.6 more Facebook likes than normal posts that are under 1,500 words.

Furthermore, posts with a title length between 10 to 18 words are on average more linked to than those with less or more words in the title.

Articles with images get 94 percent more views that those that are all text. Publishers who use infographics grow in traffic an average of 12 percent more than publishers that don’t.

Companies see a 55 percent increase in leads from increasing pages from 10 to 15.

What does it mean? Simply put, you should really put up a blog. It pays exponentially to have a blog. Not only do they influence purchasing decisions, they also greatly increase your chances of landing on the first page of search results.

Furthermore, pay attention to the type of posts you make. Mix it up a bit and be sure to include list posts, infographics, long articles with interesting but just right titles, videos and photos.

Speaking of videos, this is the next category of the infographic.

Did you know that using video on landing pages can increase conversion by up to 86 percent. It depends on the video, however, but we assume they are talking here about a well-made video that is really convincing.

Furthermore, videos get 267 percent more links than normal posts. Be sure to keep it interesting though as 58 percent of audiences stop watching a video after a minute and a half of viewing it. If it is interesting, we assume they continue and are part of the 42 percent.

Video keeps prospect customers on the site up to 2 minutes longer that sites that don’t have video. This two minutes can spell the difference between a paying customer and someone who just happens to know your company exists but has not bought anything from you yet.

To illustrate the power of videos, the infographic says that 20 percent of people will read text while 80 percent will watch a video with the exact same content.

These people who view videos are more likely to remember too as viewers retain 58 percent of what they see compared to only 10 of what they read, the infographic says.

Furthermore, it says that websites with videos are 50 times more likely to be ranked on Google’s first page. A consumer who views a product video is up to 144 percent more likely to add that product to his cart than a customer who watches no video.

In conclusion, invest in making great videos to introduce the company and to introduce every product or service. People like to see what the company or organization is like and they specially like to see what a product is like in real-life before purchasing. Video provides a way of doing that without sending samples to every prospect customer.

The last category of the infographic is online shopping.

Did you know that 67 percent of consumers say that quality of a product image is very important in selecting and purchasing the product? Personally, I also observe this phenomenon as I have, on multiple times, went on to purchase a product that has higher quality images for previews even if they were priced a bit more expensive than competing products that had poor pictures in previews.

Meanwhile, consumers who receive email marketing spend 83 percent more when shopping. This may be because of suggestions made by emails. Here is another reason why you should invest in email marketing (and optimize it for mobile reading, as explained above).

Furthermore, consumers who receive email marketing make 44 percent larger orders and order 28 percent more often than consumers who do not receive email marketing.

Personalized emails, on the other hand, improve click-through rates by 14 percent and conversion rates by 10 percent. The takeaway from this is that strive to limit generic emails and tailor them to a customer’s history and preferences.

Meanwhile, the infographic notes that the average buyer consults 11 consumer reviews on the path to purchase.

Another fact the infographic lists under online shopping is that the average click-through rate from banner ads is a mere 2.1 percent.


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