Trends

Millennials Are Driving Digital Media Growth: Spend 18 Hours Per Day, 5 Hours On UGC Alone!

Millennials Are Driving Digital Media Growth: Spend 18 Hours Per Day, 5 Hours On UGC Alone!

The term millennial refers to the segment of population born between 1980 and 2000. This generation is sometimes called the Net generation for the simple reason that they can’t remember a time when there was no internet. This is the most technology savvy generation ever because of their association with internet and various connected devices right from(…)

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What Medium Will the Digital Revolution Destroy Next?

For print, the beatings will continue. Henry Blodget’s presentation of The Future of Digital is a mammoth slideshow with some delicious nuggets. The three-word takeaway is “Money follows eyeballs.” If you want to know where the money is going, follow our attention. That makes this graph, adapted from the widely shared (and occasionally maligned) Mary(…)

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Sucks To Be A Newspaper

It’s a good thing the newspaper industry is finally embracing paywalls, because print ad spending is going down the drain. According to Alan Mutter, the dean of newspaper economics, newspaper print ad spending tanked another 6% in the first half of 2013, despite the economic recovery. All other ad spending, meanwhile, grew, or at least held(…)

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Search Trends: Desktop vs. Mobile vs. Tablet

Search Trends: Desktop vs. Mobile vs. Tablet

Thanks to the consumer electronic industry’s continuous innovation, the computing power and capabilities of traditional desktops has been condensed and mobilized in the form of smartphones and tablets. Sporting futuristic aesthetic appearances, versatile user interfaces, and countless other features, these devices have embedded themselves firmly in the tech market. Internet search used to apply solely(…)

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