Trends

3 Massive Ad Trends You Won’t Ignore in 2015

In 2014, advertisers saw how the changing face of the internet affected their consumers and stepped of their game. With an increase in attention towards more targeted methods, such as native advertising, many are beginning to see how streamlining ads and creating user-specific content generated higher ROI. So what’s next? 2015 will continue to change the(…)

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Millennials Are Driving Digital Media Growth: Spend 18 Hours Per Day, 5 Hours On UGC Alone!

Millennials Are Driving Digital Media Growth: Spend 18 Hours Per Day, 5 Hours On UGC Alone!

The term millennial refers to the segment of population born between 1980 and 2000. This generation is sometimes called the Net generation for the simple reason that they can’t remember a time when there was no internet. This is the most technology savvy generation ever because of their association with internet and various connected devices right from(…)

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What Medium Will the Digital Revolution Destroy Next?

For print, the beatings will continue. Henry Blodget’s presentation of The Future of Digital is a mammoth slideshow with some delicious nuggets. The three-word takeaway is “Money follows eyeballs.” If you want to know where the money is going, follow our attention. That makes this graph, adapted from the widely shared (and occasionally maligned) Mary(…)

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Sucks To Be A Newspaper

It’s a good thing the newspaper industry is finally embracing paywalls, because print ad spending is going down the drain. According to Alan Mutter, the dean of newspaper economics, newspaper print ad spending tanked another 6% in the first half of 2013, despite the economic recovery. All other ad spending, meanwhile, grew, or at least held(…)

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