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How Advanced Is Digital Video Targeting in Canada?

50 Percent Of Ad Agencies Not Sure They're Getting Good ROI From Online Video Ads

IAB State Of Viewability 2015 - Video

Video Ad Completion Rates Surprisingly Low, Finds Report

Video viewability will finally bridge the TV-online divide

Online Video Has Created a New Golden Age of Television: Nielsen

Tablets Challenge PCs as Leading Digital Video Channel

Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets

<p><a target='_blank' href=''><img src='' class='alignleft' style='width: 100%'/></a></p><p><span>Online video is growing faster than most other advertising formats and mediums.</span></p><p><br></p><ul><li>Video ad revenue will increase at a three-year compound annual growth rte (CAGR) of 19.5% through 2016, according to our estimates. </li><li>That's faster than any other medium other than mobile. And much faster than traditional online display advertising, which will only grow at a 3% annual rate. </li><li></li></ul><p>Here are some of the key trends we explore in the report:</p><p><br></p><ul><li><a href="" rel="nofollow">Online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013</a>, while TV ad revenue will decline by nearly 3% per year during the same time period.</li><li><a href="" rel="nofollow">Video ad views exploded in 2013, topping over 35 billion views in December, averaging over 100% year-over-year monthly growth during the year.</a></li><li>Online video ads are significantly more expensive than other formats, but prices are steadily declining as more publishers rush into video, and placements open up.</li><li><a href="" rel="nofollow">Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats.</a></li><li>Viewability, the question of whether video ads are actually seen by multitasking online viewers, has emerged as an issue, but <a href="" rel="nofollow">we believe that overall demand for online video is too high for viewability to put too much of a crimp in the video ad market.</a></li><li><a href="" rel="nofollow">Streaming devices and connected TV accounted for just 2% of online video ad views in the fourth quarter of 2013</a>, but companies like BrightLine are experimenting with formats to grow this new niche market.</li><li>The growth of mobile and digital video advertising has been paralleled by fundamental changes in the online advertising industry —  <a href="" rel="nofollow">programmatic advertising</a>, which we covered in a recent report, has begun to reshape the entire digital ad market, including video. </li><li>Newly launched video ad platforms have been among the companies to adopt <a href="" rel="nofollow">programmatic tools</a>, including real-time bidding, ad exchanges, and advanced analytics.</li></ul><p>Source: <a target='_blank' href=''></a></p>

Consumers 64% More Likely to Purchase a Product After Watching Online Video [INFOGRAPHIC]