Video

Video

In December 2014 the IAB (US) released the “State of Viewability Transaction 2015,” a position paper offering the digital media and advertising industries guidance on how to manage the shift of digital media’s “audience...

Here’s an unpleasant surprise that should jolt video marketers awake faster than their morning coffee: Video completion rates are much lower than you may have though, perhaps lower than your metrics are telling you. According...