Some Thoughts on Digital Attribution Models

Digital advertising has a distinct advantage over traditional forms of advertising in that it can monitor the ads to which customers respond, as well as draw direct connections between specific ads and actual purchases. Digital marketing seduces the advertiser who believes in data driven decision making. While digital inherently has a data advantage over other forms(…)

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The Future of TV and the Golden Age of Digital

The industry has seen traditional TV advertising spend continue to grow even in the face of increasing technological disruption, a proliferation of video sources and changing viewer habits. We wanted to understand what we could expect over the next five years. We believe that these trends are not sustainable, that the changes in viewer behavior will accelerate and that(…)

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