TV is Finally Embracing Digital Ad Technologies

By Dave Morgan, Simulmedia. Digital ad tech is finally making its way into the TV ad market after decades of talk about making TV ads more personal, more automated and smarter. Today, addressable ads on TV are a reality at Cablevision, Dish and DirecTV. Programmatic TV advertising as a long-term strategy is being evaluated by all of(…)


« Older Entries Newer Entries »