TV is Finally Embracing Digital Ad Technologies

By Dave Morgan, Simulmedia. Digital ad tech is finally making its way into the TV ad market after decades of talk about making TV ads more personal, more automated and smarter. Today, addressable ads on TV are a reality at Cablevision, Dish and DirecTV. Programmatic TV advertising as a long-term strategy is being evaluated by all of(…)

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Marketers: Make Sure You Get the Audience You’re Buying

Audience data can help drives campaign performance, but is all data created equally? Here are six questions marketers should ask their data providers. Earlier this year, Winterberry Group released the results of its programmatic survey, which revealed that data-driven marketing will increase 17.1% this year, reaching an astounding $20.6 billion in revenue. Moreover, 91% of marketers(…)

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Cross-Device Tracking: Don’t Believe The Hype

By: Robert Webster, Chief Product Officer, Crimtan. Recently the ad tech world has been getting very excited about cross-device tracking. What has been a theoretical holy grail for a long time is now being touted as ready for prime time. But as much as I am personally excited about cross-device campaigns, much of the recent hype is(…)

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