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The world of mobile advertising can be complicated to understand. Like so many industries that have their roots in technology, the number of different terms, functionalities and formats are akin to another language for the uninitiated. Moreover, since the early days of the smartphone, formats and styles have come on in leaps and bounds. With a vast array of ad designs to choose from, each new iteration offering improved click-through rates (CTR) and revenues, the selection process can be bewildering. For us, the key criteria in ad choice are those that are relevant, don’t annoy the recipient, and at the same time maximise revenue. Here’s a run down of the top ad formats as they’ve evolved in recent years:

 The Past

The Leaderboard and Rectangle

The launch of the iPhone and the increasing popularity of smartphones running powerful operating systems such as Android prompted an immediate need for additional ad sizes that catered for the more advanced handsets and much larger screens. Enter the Leaderboard and Rectangle banners, increasing performance by generating higher CTRs and, in turn, higher CPM’s for ads displayed on smartphones.

To see the full list of top ad formats please click the below link;


Have you noticed there seem to be more commercials crammed into your favorite reruns on cable than ever before? These days, trying to watch without a DVR to skip the ads is essentially a trial of attention — it’s as if the TV show itself has been reduced to a mere gap between ads for cat litter and trade schools. Well, it’s not just you. In order to make more space for ads, networks are increasingly using software to speed up re-runs of syndicated shows. It’s called time warping, and it’s the reason you’re seeing a little less Seinfeld and a lot more nonsense.

Brought to light by a recent post on Reddit, a Youtube poster with far too much time on his hands (no pun intended) exposed this dubious device of commercial chicanery with a scientific experiment of sorts. Using a live airing of Seinfeld on TBS, the Youtube user in question pulled that same episode up from a 10-year-old digital recording from Fox Chicago — don’t ask why he had it, it’s the Internet — discovering the live episode gained 15 seconds on its aged counterpart in about 3 minutes. Expanded over the entire episode, it amounts to around 2 minutes of free airtime per episode, filled in by glorious commercials. To continue reading please click the link below;


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