Companies to spend less on cable TV advertising -WSJ

Advertisers could cut their spending on cable networks by 4 percent as part of a trend that is shifting ad dollars to the Internet, the Wall Street Journal reported.

The newspaper on Friday cited Procter & Gamble, the largest U.S. ad-buyer, and General Motors among the companies scaling back their television advertising.

The Journal cited sources familiar with the situation as saying the amount of advertisingdollars committed to cable networks in this month’s advance ad-selling season known as the “upfront” would be 4 percent lower than last year. Analysts and industry executives had previously expected an increase of as much as 5 percent and such a downturn would be the biggest decline since 2009.

The report said Comcast Corp, which owns NBCUniversal, was an exception to the downturn as it increased its ad dollars compared to last year’s “upfronts.”

While cable networks had been strong in overall television ad business, those owned by media companies such as Time Warner , Walt Disney Co, 21st Century Fox and Viacom Inchave suffered sagging ratings lately.

The cable cutbacks reflect a shift of advertising money to digital media, although the move is relatively small so far, the Journal said.

“Digital has finally begun to take a bite out of national TV budgets,” said one media buyer.

Source: www.reuters.com

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Is Bad Grammar Killing Your Brand?

Everyone who has texted or spent even a tiny amount of time on popular social media sites knows how the internet has seemingly lowered the standards of spelling and grammar across the board. Random typos, acronyms, and memes prevail across platforms – and we are all constantly at the mercy of auto-correct regardless of how carefully we type.

With everyone from your boss to your grandparents using abbreviations such as “u” for “you” and “tmrw” for “tomorrow” and internet terms like lol and btw, it may seem like the internet, texting, and social media are changing the way we use language. And as some may be asking themselves, has the internet killed grammar?

“Internet Speak” And Its Impact On Digital Brand Management

For business owners, advertisers, and marketers, the effect of the internet on grammar and spelling reaches further than many expect. It goes beyond personal communications and being slightly irked at random typos and errors that one may come across while perusing the web; how a brand communicates and connects online is a reflection of the company itself, and that includes using certain types of languages on various social and digital platforms.

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Source: www.forbes.com

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