The world of mobile advertising can be complicated to understand. Like so many industries that have their roots in technology, the number of different terms, functionalities and formats are akin to another language for the uninitiated. Moreover, since the early days of the smartphone, formats and styles have come on in leaps and bounds. With a vast array of ad designs to choose from, each new iteration offering improved click-through rates (CTR) and revenues, the selection process can be bewildering. For us, the key criteria in ad choice are those that are relevant, don’t annoy the recipient, and at the same time maximise revenue. Here’s a run down of the top ad formats as they’ve evolved in recent years:
The Leaderboard and Rectangle
The launch of the iPhone and the increasing popularity of smartphones running powerful operating systems such as Android prompted an immediate need for additional ad sizes that catered for the more advanced handsets and much larger screens. Enter the Leaderboard and Rectangle banners, increasing performance by generating higher CTRs and, in turn, higher CPM’s for ads displayed on smartphones.
To see the full list of top ad formats please click the below link;