Connected TVs Will Rule US by 2017 – Study

In a new study, eMarketer predicts that 54% of Americans will use a connected TV to access the Internet at least once a month by 2017. No matter whether their TV sets are smart or dumb, more than half of US consumers will be regularly accessing the Internet through some kind of connected TV gadget(…)

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How ‘viewability’ can save display advertising

When ads are less about clicking through and more about engaging an audience, then ad content will become less annoying and more interesting. Display ad bashing is in vogue, but writers who whip up lists of “fascinating”, “mind blowing” or “horrifying” banner ad statistics are looking at the wrong metrics. They’re stuck in a world(…)

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