Advertising

How Cluttered Is the Advertising Landscape, Really?

Airplane trays. Parking meters. Bathroom stalls. These are only a few of the unusual nooks and crannies that advertising has ineffably found its way into over the years. We know advertising is everywhere, and we know the media landscape is more cluttered than a house on an episode ofHoarders, but, like, just how bad is it? Lately I’ve(…)

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Marketers Put More Work in the Hands of In-House Agencies

Cost-cutting drives changes A growing contingent of client-side marketers are turning to in-house agencies to take more ownership of their advertising and marketing strategy. According to an Association of National Advertisers (ANA) survey, 58% of US client-side marketers said their company used an in-house agency this year, compared to only 42% who five years earlier said the(…)

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