Apple

Apple Prepping iAds for Programmatic Buying

Apple is readying itself to open its app advertising inventory to programmatic buyers, according to a hastily-deleted press release published by ad tech company Rubicon Project. The release announced the company was partnering with Apple to make the vast array of Apple’s app ecosystem accessible to brands through Rubicon’s direct order automation platform. The move is likely(…)

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Apple’s iAds with digital rewards deliver 12x higher click-through rates than standard offers – Mobile Marketer

Apple’s iAds with digital rewards deliver 12x higher click-through rates than standard offers – Mobile Marketer

Apple’s iAd campaigns that offer users a digital reward generate click-through rates as much as 12 times higher than those offering a standard discount such as a percentage off for a purchase, according to a new report from Ifeelgoods. Marketers are increasingly considering offering users digital rewards such as credits from iTunes, Amazon, Facebook and(…)

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