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Audi

Audi and Mercedes-Benz are Leading On Facebook – infographic Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes-Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.

Unmetric recently analyzed the way automotive companies perform on social media sites such as Facebook andTwitter, using the Unmetric Score. The Unmetric Score takes into account content strategy, engagement, growth, timing, and frequency of posts.

See on hosting.ber-art.nl

Audi-LogoBreaking down your Twitter metrics can cause a headache, and that’s if you know what to look for. If you don’t, it can cause a nightmare.

All the “big data” in the world doesn’t make a difference if you don’t know how to use it to develop a set of action plans and next steps. This can be especially tough when trying to gain insights after an event or specific campaign that seems to skew any actual insight.

Since the Super Bowl happened recently, let’s use Audi as a case study. The car maker advertised during the game, and the buzz around these ads can seemingly distort any usable data about the account, but when you have the right tools and start looking at things from the right angle, you’ll start to see your analytics in a whole new light.

Let’s take a look through Audi’s data from the last month and break down the usable data into Twitter metrics lessons.

See on unbounce.com

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