Augmented Reality

How Augmented Reality Can Generate Mobile Commerce

How Augmented Reality Can Generate Mobile Commerce

Today over half of UK consumers use a smartphone and 20%use a tablet, a figure that has quadrupled in the last year alone. The rapid increases in mobile adoption and internet usage have propelled mobile commerce forward as the fastest growing retail sector in the UK, and augmented reality is increasing becoming part of this.(…)

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15 Clever Augmented Reality Campaigns

15 Clever Augmented Reality Campaigns

In a world full of smartphones, augmented reality (AR) campaigns are a very smart and unique way for brands to engage with consumers. Instead of watching a television commercial, looking at an ad in a magazine, or seeing a quick web ad before your YouTube video, AR lets consumers actually interact with the brand. Whether consumers are(…)

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