Automotive

Digital Marketing plays major factor in Branding

Digital Marketing plays major factor in Branding

Constant consideration: Customer’s brand choice on the path to vehicle purchase. Digital continues to change the purchase path for auto shoppers. For today’s consumers, vehicle attention may rise and fall, but influential brand moments are constant, stretching across a cycle that encompasses pre-market, in-market, and post-market phases. With 63 percent of new vehicle purchasers beginning(…)

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