B2B

Facebook Offers for B2B Lead Generation

Facebook Offers for B2B Lead Generation

By now, most small businesses have a Facebook page. As a proactive business owner let’s assume you make daily posts and your audience is highly engaged. But you want to see more. The other day, your news feed displayed a post called a “Facebook Offer” – and wonder how you can utilise it for your business. So(…)

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Study: Ads on social networks perform 2.5 times better than ads on other channels :: BtoB Magazine

Study: Ads on social networks perform 2.5 times better than ads on other channels :: BtoB Magazine

BtoB Magazine is the publication for b2b marketing strategists. San Mateo, Calif.—Ads on social networks perform better than ads on other channels, according to a study by media intelligence company Aggregate Knowledge. The study, “Q4 2012 Global Media Intelligence Report,” was based on an analysis of 530 online ad campaigns for Fortune 500 brands, with(…)

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