Big Data

Targeted Ads? TV Can Do That Now Too

TV networks and marketers are harnessing new “Big Data” tools to target ads by matching viewers of niche shows with their shopping preferences, making the television ad landscape more like the online one. The marketing minds at Choice Hotels International Inc., which owns Comfort Inn and Sleep Inn, used to figure that ABC’s “Good Morning America” was(…)

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2014: The Year Marketer’s Big Data Gets Real

2014: The Year Marketer’s Big Data Gets Real

It’s a super-connected world. Once the last inaccessible frontier for consumer connectivity, airplanes now allow texting while flying based on consumer pressure. These day’s consumers expect to be able to text, talk, go online, and communicate instantly whenever and wherever. All of these tiny interactions send an overwhelming amount of valuable information to marketers in(…)

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