Browse Tag Archive for "Big Data"

Targeted Ads? TV Can Do That Now Too

2014: The Year Marketer’s Big Data Gets Real

How Big Data and Real-Time Bidding Have Fundamentally Changed Display Advertising

What's the role of data scientists on online advertising?

How Virgin uses big data to create engaging branded content

It's Not Just Big Data, It's The Right Big Data That Matters Most

New Research reveals 81% of brand marketers lack confidence in measuring ROI across multiple channels

To reap the benefits of big data, marketers must learn to join the dots

Google Has A Trojan Horse To Disrupt TV: Really, Really Big Data