Brand

CMO Council, Nielsen Find Marketers Love Digital, Want ROI

Remember when the idea of doing a brand campaign online was laughable? The technology wasn’t optimal, delivery options were narrow, pricing was pretty much CPM, and KPIs were click-throughs. That wasn’t so long ago, really, but neither were flip phones. Now “rich media” is as redundant as “smartphones.” Chief marketers get it, and are spending(…)

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How Starbucks Crushes It on Social Media!

Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats! ●     37.32 million Facebook likes ●     6.56 million Twitter followers ●     2.98 million(…)

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