Brand

How Starbucks Crushes It on Social Media!

Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats! ●     37.32 million Facebook likes ●     6.56 million Twitter followers ●     2.98 million(…)

Read More...

Don’t Miss the Digital Transformation in Luxury Brand Marketing

Luxury brand marketing traditionally brings to mind glossy fashion spreads in magazines, upmarket events, or celebrity endorsers paid to enhance brand’s desirability factor with their charisma. The market was long dominated by print, in-store advertising and event marketing but tech-savvy luxury brand consumers are going digital like there’s no tomorrow. While pure ‘online only’ sales account for(…)

Read More...

How Domino’s Became A Tech Company

Chief Marketing Officer Russell Weiner talks about how a commitment to data and transparency not only changed the brands marketing approach, but the whole company. Despite being one of the most recognizable brands in America, between 2006 and 2008 Domino’s Pizza was in crisis. When current Chief Marketing Officer Russell Weiner arrived in Ann Arbor, Michigan, in October 2008,(…)

Read More...

« Older Entries