Brands

Marketers Put More Work in the Hands of In-House Agencies

Cost-cutting drives changes A growing contingent of client-side marketers are turning to in-house agencies to take more ownership of their advertising and marketing strategy. According to an Association of National Advertisers (ANA) survey, 58% of US client-side marketers said their company used an in-house agency this year, compared to only 42% who five years earlier said the(…)

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