CPG

CPG Brands Struggle To Engage Online Audiences

Among all sectors, CPG brands have had the most trouble engaging online audiences over the past two years, new research shows. Typifying the category’s digital failings, beer brand Michelob Ultra fared the worst with a net traffic loss of 94%, according to a report slated for release on Thursday by social media software provider Livefyre,(…)

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CPG companies and Digital Consumers

CPG companies and Digital Consumers

In 2013, more than 40 percent of CPG companies expect to sell products directly to consumers, up from 24 percent in 2012. Retailers and consumer packaged goods (CPG) companies today are dealing with new rules of consumer engagement as they seize opportunities from advanced technology and the digitally connected consumer, according to the 2013 Financial(…)

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