Digital Advertising

Marketers: Make Sure You Get the Audience You’re Buying

Audience data can help drives campaign performance, but is all data created equally? Here are six questions marketers should ask their data providers. Earlier this year, Winterberry Group released the results of its programmatic survey, which revealed that data-driven marketing will increase 17.1% this year, reaching an astounding $20.6 billion in revenue. Moreover, 91% of marketers(…)

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How ‘viewability’ can save display advertising

When ads are less about clicking through and more about engaging an audience, then ad content will become less annoying and more interesting. Display ad bashing is in vogue, but writers who whip up lists of “fascinating”, “mind blowing” or “horrifying” banner ad statistics are looking at the wrong metrics. They’re stuck in a world(…)

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