Digital Advertising

Cross-Device Measurement: Believe the Hype

With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for example, purchased the product on their smartphone). Facebook recently commissioned a study that showed multiple(…)

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Marketers: Make Sure You Get the Audience You’re Buying

Audience data can help drives campaign performance, but is all data created equally? Here are six questions marketers should ask their data providers. Earlier this year, Winterberry Group released the results of its programmatic survey, which revealed that data-driven marketing will increase 17.1% this year, reaching an astounding $20.6 billion in revenue. Moreover, 91% of marketers(…)

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