Tags Posts tagged with "Digital Advertising"

Digital Advertising

The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper that illustrates the daunting task of handling data and technology
across the marketing and media landscape and shares insights from more than 50 executive thought leaders from advertising, marketing, media, and technology industries.

Nearly one in 10 enterprise marketers work with more than 30 different ad tech tools regularly. The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper released Tuesday.

The white paper — which illustrates the daunting task of handling data and technology across the marketing and media landscape —  shares insights from more than 50 executive thought leaders from advertising, marketing, media, and technology industries. To continue reading and to download the whitepaper please click the link below;

Source: www.mediapost.com

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not only did rich media ads deliver 267 percent more clickthroughs than a traditional banner, but banners also came in dead last in in-screen impressions.

Telecommunications companies seem to have already tapped into this trend, as one recent report said they are putting as much as 77 percent of their mobile spend in rich media and video ads.

But even for those underperforming banners, there’s an audience. An analysis by vertical showed content related to law, government and politics provided the highest CTR in standard banners, as well as high engagement. This same content delivered the lowest CTR for otherwise high-performing rich media ads. To view the results of this report please click the below link;

Source: www.adweek.com

%d bloggers like this: