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Is Viewability Really a Big Problem?

Is Viewability Really a Big Problem?

Depending on who you talk to, viewability is either a huge problem or completely overblown. Viewability is the buzzword of the minute for many execs in the digital media world, but others suggest its importance is exaggerated. Sure, some online ad impressions don’t get seen, but media buyers are well aware of that fact and(…)

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Startup LocalResponse Targets Twitter Conversations With Display Ads | Digital – Advertising Age

Startup LocalResponse Targets Twitter Conversations With Display Ads | Digital – Advertising Age

Tweet a complaint about bad AT&T cell coverage? Don’t be shocked to get an ad from Verizonwith information on how to switch carriers the next time you sit down at a PC. Soon, big brands like Coca-Cola, Verizon, Nike and L’Oreal and others will start serving ads targeted to what consumers are saying in social media. These brands and 11 others have teamed(…)

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