Facebook might have just changed the game for advertising on the social channels. In a Feb. 18 post, Facebook claims advertisers on its massive platform will – soon – pay only for ads actually seen by Facebook users, actual eyeballs on Facebook ads. Facebook calls this paying only for “viewed impressions” as opposed to what it terms merely “served” impressions.
“Viewed impressions add an extra layer of analytical rigor, as well as common sense,” explains the Facebook for Business post. “They more accurately define delivery and help ensure that people have seen the ads they’re supposed to see.
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