FBX

Is FBX Redefining How RTB is Leveraged?

Is FBX Redefining How RTB is Leveraged?

When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a somewhat negative stance on the strategy. With the launch of newsfeed ad formats being made available to RTB, does this require a new approach as to how the paid-for element(…)

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Facebook expands test of FBX ads in desktop News Feed

Facebook expands test of FBX ads in desktop News Feed

Facebook today announced that it is opening desktop News Feed inventory to more Facebook Exchange partners. This will allow businesses to retarget Facebook users who visited their websites with Page Post Link ads in the News Feed, instead of with small ads in the right hand column. News Feed ads typically have much higher clickthrough rates than(…)

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Display Advertising on Facebook versus Google: Who Wins? – Infographic

Display Advertising on Facebook versus Google: Who Wins? – Infographic

Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook? Facebook has been testing several methods and formats lately, although not with big(…)

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Here’s Who’s Winning On Facebook Exchange — And How They’re Doing It

Here’s Who’s Winning On Facebook Exchange — And How They’re Doing It

The one key way in which FBX beats Google’s AdWords. Since FacebookExchange (FBX) launched last year, Triggit has been inundated with large direct response advertisers worldwide wanting to try out this most promising new channel.  Our Engineering and Accounts teams have worked tirelessly to bring intent-laden retail, travel, finance, auto and other cookie data to(…)

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