Tags Posts tagged with "Infographic"


Having just put Christmas’ bevy of heartstring-pulling TV ads behind us, the next milestone on the TV ad calendar is already looming: the Super Bowl in February.

Ads which air during the Super Bowl are seen by an average of 110m, at the mighty cost of $4.5m per 30 seconds. But how does that compare to mobile advertising? That’s the question Fiksu has set out to answer with its latest infographic pitting TV against RTB.

To view the infographic please click the link below;

Source: mobilemarketingmagazine.com

When we talk about digital marketing, it’s not just social network marketing, this infographic suggests. Digital marketing also includes mobile marketing and content marketing.

If people who have been following Social Barrel and our articles have not been entirely convinced that social network marketing is something that needs to be given attention too in today’s digital marketing, let us give you more reasons.

As noted by this infographic, social media produces almost twice the marketing leads that trade shows, telemarketing, direct mail, or PPC do.

Furthermore, social media conversion rates are 13 percent higher than average lead conversion rates.

According to the infographic, 46 percent of online users rely on social media when making purchase decisions. In addition to this, 63 percent of companies say posting valuale content on social media has increased marketing effectiveness.

Nonetheless, social media marketing is only one of the facets of digital marketing in 2013 as suggested by the infographic. Learn more, but more importantly, take action after reading the digital marketing infographic below from SlickText.

Continue reading on socialbarrel.com

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