Pinterest

Exploring the Visual Side of Digital Marketing

Exploring the Visual Side of Digital Marketing

There are many different types of learning styles: auditory, visual, kinesthetic, etc. However,research shows that 90% of information transmitted to the brain is visual, and that visuals are processed 60,000 times faster in the brain than text. These statistics prove there’s an opportunity for digital marketers to incorporate visuals into their marketing strategies. Images help businesses(…)

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Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic]

Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic]

Understanding what people do on different social networks is the key to effectively using those networks for marketing. Companies currently spend 8.4% of their marketing budgets on social media, and that’s expected to grow to 21.6% in the next five years. But with so many social networks competing to grab marketing dollars, determining the most effective channels(…)

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Why retailers are pinning hopes on Pinterest

Why retailers are pinning hopes on Pinterest

NEW YORK (Reuters) – After a tough day at work as a publicist in Minneapolis, Becca Bijoch would often indulge in a little retail therapy. She usually headed out to the stores as she did not care much for online shopping. That changed last year when the 26-year-old joined Pinterest, a photo-sharing website that allows(…)

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How Home Depot Became a Pinterest Powerhouse [Case Study]

How Home Depot Became a Pinterest Powerhouse [Case Study]

One might not at first think that power tools and lumber have a place on the Internet’s current social media darling, Pinterest, but this visual platform is being dominated by none other than Home Depot. Currently, Home Depot has over 12,000 profile followers on Pinterest, and their individual boards all have over 8,500 followers. If Pinterest’s high(…)

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