Programmatic

Why Agencies & Intermederies Must Evolve With The Shift To Closed Ad Ecosystems And Marketing Automation

Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined, has been aggressively pushing its data-driven bidder to most of the big trading desks globally. The new self-serve solution will be enthusiastically used by the agencies, as they look to leverage all that Amazon first party(…)

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Programmatic Buying Won’t Be Complete Until TV Comes on Board

Programmatic ad buying has made the real-time revolution a reality. But true cross-channel marketing won’t be complete until TV joins the mix. There’s no question that cross-channel marketing delivers results. And audience-driven programmatic buying has made cross-channel even more powerful. It turns out that planning, buying and running campaigns across channels, platforms and devices really(…)

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