Programmatic

What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium Programmatic is a hot concept, and it’s catching on. The ad industry’s top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more selective programmatic landscape is growing up. The private marketplaces are where top brands are(…)

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Why Agencies & Intermederies Must Evolve With The Shift To Closed Ad Ecosystems And Marketing Automation

Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined, has been aggressively pushing its data-driven bidder to most of the big trading desks globally. The new self-serve solution will be enthusiastically used by the agencies, as they look to leverage all that Amazon first party(…)

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