Research

Digital Marketing Is Underfunded

Digital Marketing Is Underfunded

Digital marketing budgets averaged  2.5% of company revenue in 2012, growing 9% in 2013 — and that’s still too low.  At a time when 2012 marketing operating budgets were over 10% of revenue, spending only 25% on digital marketing implies some companies aren’t taking the shift seriously enough. Let’s look at just 3 areas of(…)

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Boomers Drive TV Viewing, Millennials Push Tech

Boomers Drive TV Viewing, Millennials Push Tech

New TV-video technology is everywhere and growing. Yet older U.S. TV viewers remain more traditionally plugged in versus younger media users. Nielsen says boomers — those born between 1946 and 1964 — use desktop computers, landline phones and traditional TV more than millennials — those consumers between 19 and 36. For example, boomers spent 174(…)

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11 Useful Digital Marketing Statistics

11 Useful Digital Marketing Statistics

A number of recent studies have uncovered some interesting statistics within the realm of digital marketing. These findings range from marketer and customer successes to struggles and failures about several areas of digital marketing so far this year. We have compiled 11 useful stats based on the findings of multiple digital marketing studies, along with insights and opinions(…)

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