Having just put Christmas’ bevy of heartstring-pulling TV ads behind us, the next milestone on the TV ad calendar is already looming: the Super Bowl in February.
Ads which air during the Super Bowl are seen by an average of 110m, at the mighty cost of $4.5m per 30 seconds. But how does that compare to mobile advertising? That’s the question Fiksu has set out to answer with its latest infographic pitting TV against RTB.
To view the infographic please click the link below;