Tags Posts tagged with "SEO"

SEO

If you’re doing SEO for your business or looking into it, chances are you’re thinking a lot about which keywords you want to focus on. You probably have a pretty good idea which ones are the most important to you. You might even have a certain “golden” keyword you’re looking at, thinking to yourself “If I could rank #1 for that, it would change my entire business!” Guess what? You’re wrong.

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Source: www.forbes.com

For an industry that prides itself on producing content and campaigns that are easy for people to understand, social media marketing still has its share of jargon.

The difference between paid, earned and owned media stumped me for the longest time, so I thought I would lay out a a simple explaination:

Paid Media: Positive publicity gained through paid advertising

Earned Media: Positive publicity gained through promotional efforts other than advertising.

Owned Media: Promotion channels that you control, such as your website, Facebook Page and Twitter account.

Below is a great infographic from the view from here that gives examples that makes it easy to understand the difference between paid, earned and owned media:

Continue reading on socialmediatoday.com

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