SEO

How Much Should You Spend on SEO Services?

How Much Should You Spend on SEO Services?

Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all the information you’ll need to make that decision,(…)

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How Volkswagen Made SEO Cool

How Volkswagen Made SEO Cool

Let’s face it, SEO is rather boring. Despite being a necessary part of any site strategy, it’s probably the least fun part of any content writing you may do. Doing keywords research, fitting them into your article or post and ensuring that the flow of your content isn’t disrupted is a lot to think about.(…)

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Six examples of effective PPC and SEO campaigns

Six examples of effective PPC and SEO campaigns

Search is arguably the most important digital marketing channel (cue angry comments), as it can be used to both drive brand awareness and capture conversions. In January Google reported Q4 revenues of $14.4bn, a 36% year-on-year increase, which gives an idea of just how valuable search is for brands. Therefore I thought it would be(…)

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