Social

Millennials Marketing: Mobile & Social Media Required

Millennials Marketing: Mobile & Social Media Required

Don’t underestimate the buying power and influence of the Millennial Generation, those people born between 1977 and 2000. Despite often being classified with Gen Xers, Millennials are starting to exhibit distinct characteristics of their own that marketers need to understand in order to create appropriate products and messaging. Millennial demographics Also known as Gen Y since they follow Gen(…)

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Digital Influence: Blogs Beat Social Networks for Driving Purchases

Digital Influence: Blogs Beat Social Networks for Driving Purchases

Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging. Below, additional findings from the 2013 Digital Influence Report, based on surveys conducted among 1,200 consumers, 150 top brand marketers,(…)

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