Tablet

The fallacy of the mobile advertising surge: It’s tablets – not mobile – which is driving the growth

The fallacy of the mobile advertising surge: It’s tablets – not mobile – which is driving the growth

Almost four years after the iPad launched the tablet revolution, the advertising industry still doesn’t recognize tablets as a specific platform. Mobile advertising will surpass desktop advertising by 2017. This is the key takeaway from eMarketer’s latest digital ad projections. They show advertising revenues stagnating, eventually declining, on desktop and surging on mobile in the(…)

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