Tags Posts tagged with "Television"

Television

With consumers now turning to their smartphones and tablets during TV ad breaks, the nature of advertising is changing.In the digital age a number of mediums have joined TV as lucrative ways to market businesses.

From social media platforms like Twitter and Instagram to simply creating online content, the modern-day marketing expert must have a firm grasp on all of the available methods to promote their company.

What exactly is TV syncing?

TV syncing is about synchronising delivery of ad campaigns across multiple screens simultaneously to encourage better consumer engagement. There are various ways to achieve this, including:

  1. Utilising TV-synced online ads – which appear on second screens the moment a related TV commercial airs – to recapture viewers’ attention
  2. Synced homepages – where the TV advertised product appears on the advertiser’s homepage the instant the commercial is broadcast

 There are various ways that performance can be measured depending on the type of TV syncing used. For TV-synced online ads, advertisers can measure the extent of recaptured audience attention using the traditional TV metric of GRP, or its online equivalent – Active GRP. To continue reading, please click the below link;

Source: www.businessrevieweurope.eu

Facebook has been working hard to convince marketers to shift part of their TV ad budget to the social network.

As part of that effort, Facebook last month tapped Nielsen to host an educational session on TV ad sales for the social network’s marketing partners, according to a source who provided Digiday with a copy of the presentation deck. After outlining the basics of the TV ad industry and declining viewership of linear TV, the deck highlights the potential for increased campaign reach with some modest reallocation of TV budgets to digital channels — such as Facebook.

The deck also cites an August 2012 case study of an $18 million national TV investment which found that a reallocation of between 0.7 to 5.0 percent of the total television budget to “a representative mix of online sites” boosted a campaign’s total reach while reducing its mixed CPM rate. To continue reading, please click the below link;

Source: digiday.com

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