With consumers now turning to their smartphones and tablets during TV ad breaks, the nature of advertising is changing.In the digital age a number of mediums have joined TV as lucrative ways to market businesses.
From social media platforms like Twitter and Instagram to simply creating online content, the modern-day marketing expert must have a firm grasp on all of the available methods to promote their company.
What exactly is TV syncing?
TV syncing is about synchronising delivery of ad campaigns across multiple screens simultaneously to encourage better consumer engagement. There are various ways to achieve this, including:
- Utilising TV-synced online ads – which appear on second screens the moment a related TV commercial airs – to recapture viewers’ attention
- Synced homepages – where the TV advertised product appears on the advertiser’s homepage the instant the commercial is broadcast
There are various ways that performance can be measured depending on the type of TV syncing used. For TV-synced online ads, advertisers can measure the extent of recaptured audience attention using the traditional TV metric of GRP, or its online equivalent – Active GRP. To continue reading, please click the below link;