Marketers Are Failing to Connect TV Ads With Web Homepages

Only 20% of US television advertisers clearly showcase on their websites the products they promote on-air, according to a recent report from wywy. Some 40% of advertisers in the US do not display the products showcased on-air at all on their desktop-accessible homepages; 15% show the products with compromised visibility; and 25% include the products as part of(…)


Netflix CEO Puts An Expiration Date On Traditional Broadcast Television: 2030

Netflix’s path of disruption has been nothing if not entertaining, whether it’s the company’s attempt to disrupt antiquated theater release windows with simultaneous theater and streaming releases, or its foray into original content. As Netflix passes the 53.1 million subscriber mark worldwide, it’s been equally entertaining to watch the global legacy TV industry stumbling around trying(…)


Video Ad Views on Smartphones and OTT Devices Skyrocketed in Past Year

Digital television viewers are watching a growing number of advertisements on their smartphones and over-the-top-enabled (OTT) devices such as Apple(AAPL) TV, Roku, and Internet-connected gaming consoles like Microsoft’s (MSFT) Xbox, according to the latest quarterly report from video ad management platform FreeWheel. More than a quarter of digital video revenue generated in the third quarter, 27%, came from smartphones, tablets and OTT devices,(…)


Targeted Ads? TV Can Do That Now Too

TV networks and marketers are harnessing new “Big Data” tools to target ads by matching viewers of niche shows with their shopping preferences, making the television ad landscape more like the online one. The marketing minds at Choice Hotels International Inc., which owns Comfort Inn and Sleep Inn, used to figure that ABC’s “Good Morning America” was(…)


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