Have you noticed there seem to be more commercials crammed into your favorite reruns on cable than ever before? These days, trying to watch without a DVR to skip the ads is essentially a trial of attention — it’s as if the TV show itself has been reduced to a mere gap between ads for cat litter and trade schools. Well, it’s not just you. In order to make more space for ads, networks are increasingly using software to speed up re-runs of syndicated shows. It’s called time warping, and it’s the reason you’re seeing a little less Seinfeld and a lot more nonsense.
Brought to light by a recent post on Reddit, a Youtube poster with far too much time on his hands (no pun intended) exposed this dubious device of commercial chicanery with a scientific experiment of sorts. Using a live airing of Seinfeld on TBS, the Youtube user in question pulled that same episode up from a 10-year-old digital recording from Fox Chicago — don’t ask why he had it, it’s the Internet — discovering the live episode gained 15 seconds on its aged counterpart in about 3 minutes. Expanded over the entire episode, it amounts to around 2 minutes of free airtime per episode, filled in by glorious commercials. To continue reading please click the link below;